HP Billboard Gallery

The Holland Project’s Billboard Gallery showcases the work of exceptional emerging and established regional artists on billboards throughout Reno’s surface streets. The project was launched and made possible by an Art Belongs Here Grant from the City of Reno Arts & Culture Commission and the National Endowment for the Arts, generous donations from supporters like Temple Builders LLC, Brooks Family Dental, and Sierra Hearing Center, as well as the support and guidance of our partners with the Wells Ave. Merchants Association and Lamar Outdoor Advertising. In November 2023, the program will return with further support from the City of Reno Arts & Culture Commission, the National Endowment for the Arts, and Nevada Humanities. A review of the 2022 series is available HERE, and a full archive is below.

Love this project? We could use your support to continue the HP Billboard and provide this opportunity to Nevada artists. Please reach out to alana@hollandreno.org to help sponsor this important initiative and public art program for the years to come.



Location #1: S McCarren & E Glendale

Artist: Luke Rizzotto
Artwork: Upcoming Forecasts, Digital Collage and 3D Render, 2024
Website | Instagram

Bio:Luke Rizzotto is a digital media artist whose work examines memory, nostalgia, and yearning as it relates to place and travel through the creation of unreal landscapes and liminal spaces. Originally from the New Orleans, Louisiana area, he currently resides and works in Reno, Nevada. He holds a Bachelor of Fine Arts from the University of Louisiana at Lafayette, and he is currently a Master of Fine Arts Candidate and Instructor at the University of Nevada, Reno, graduating in the spring of 2024. His recent exhibitions include regional showings at the Holland Project in Reno, NV, The Desert Biennial Project at the Jean Dry Lake Bed, NV, and Studio 540 in Cedarville, CA, as well as national outings at the University of Mississippi in Oxford, MS and BFree Studio in La Jolla, CA. He has been honored as an Artist-in-Residence with the Friends of Black Rock-High Rock as well as awarded the Outstanding Graduate Student Artist at the University of Nevada, Reno, among other honors. Professionally, he works as an Instructor at the University of Nevada, Reno, Curator at the Depot Gallery in Sparks, and picks up freelance work as an animator and designer, as well as volunteers at the Holland Project.

Statement:Through travel, one enters a state of transience – vulnerability, both physically and emotionally, as one goes from one place of safety to another. This feeling of liminality is pronounced when looking out at the land while traveling, and especially while driving – watching the landscape slowly morph and change over time, becoming something else. Witnessing this can remind the viewer that, much like the human body, even the massive landforms we see, no matter how impressive and grand, were formed through natural processes and will eventually erode to nothing again. The process of experiencing these emotions are not just similar to travel, but also to yearning. The yearning for something else is, to many, what drives the desire to explore and experience something new – whether that’s far-off physical spaces, nonexistent memories, or utopian tomorrows. My digital realms are an analog for this dissonance as it greets the yearning for exploration with ephemeral interaction. From here, the viewer can attempt to make sense of the fantastical forms in front of them, not unlike a dream.


Location #2: Oddie & Silverada

Artist:J. Charboneau
Artwork: MEMORANDUM #4, ink and charcoal on stonehenge paper, 2023
Website | Instagram

Bio:An ambitious creative with roots in Minneapolis, J. Charboneau completed her Fine Art Painting degree in 2008. She then traveled to 21 different countries living as a nomadic painter and muralist for over 5 years. The creative energy in Reno-Tahoe and the expansive landscapes of the region have inspired her to make Reno home.

Creating with a minimalist palette and approach, J. Charboneau’s landscapes and figures become refined gestural abstractions of form and movement with ink, charcoal, and bold splashes of color. Her artwork is often influenced by the poetry and prose she writes while traveling to new places and exploring in Nature’s most secluded regions. These “visual philosophies” invite the viewer to discover their own context within the works while meditating on the intricate layers of time and space she encapsulates.

Statement: My art should be as malleable as the world we live in. It should not be stagnant. It should possess life and inspire the looker to Give and take life from it.” Inspired by travel and exploration of new places and social environments my work typically reflects subtle observations of people, landscapes, and social dialog. What begin as simple pen sketches and captured moments in prose, later become refined gestural abstractions of form and movement. These ‘Visual Philosophies’ enlighten the eye with bold chaotic brushstrokes while an intentional vagueness of form and space allows the subjective experience to be relative to all. With poetic context introduced in haiku and prose form my artworks have entangled the world of the literary and visual. Some muses that influence my artwork are: impressionism. expressionism. street art. nature. philosophy. jazz. haiku & prose poetry. and people watching social anthropology. I am a visual philosopher who is out to absorb all that this life has to show… then spit it out onto canvas and paper as chaotically and yet beautifully as it was first observed.


Location #3: 4th at I-580, Casale’s Halfway Club

Artist:B̶O̶D̶Y̶ [pronounced “NOBODY”; at times represented as [NO]BODY or CROSSBODY]
Artwork: A prompt for future use (no title); The work in question was constructed as a prompt for the upcoming special issue of @[at]ODDS: an experimental, freeform, underground, political, outside arts publication, thus far only existing in physical print., Multimodal quantum assemblage, 2024

Bio:What B̶O̶D̶Y̶ lacks in established biography they make up in resourcefulness. What little we do know: B̶O̶D̶Y̶ is an *outside* artist — outsider than one might care to admit, and has been described by acquaintances as “sociopolitically recalcitrant”. They employ only found + reused materials towards a practice of economic offdropping. Because B̶O̶D̶Y̶ is or isn’t who they claim to be, there is not much else to say on the matter.

Statement:The physical, outside world is routinely, increasingly neglected as a potential site of (artistic) disruption, and separately, though relatedly, as a site of human connection, conversation, and interaction. Free assembly and the exchange of ideas are threatened, in part, by mass surveillance and policing, so it’s no wonder. Nevertheless, there are cracks in the facade worth exploring—sites unseen. This is the artist in question’s alleged second attempt within an operating ethos of creating larger-scale, publicly engaging and interactive outside art that does not privilege a gallery class, and which, in concert with the corresponding special issue of @ODDS, expands in meaning over time (rather than stagnates or retracts in on itself), invites participation, prioritizes pedestrians and cyclists over drivers, and serves as a guide to action. More to be said with the forthcoming publication of @ODDS and the cold reading of “(A) Scribbled Moonifesto” under the billboard on March 8th. These are attempts, in line with the artist in question’s practice to date, to re-present and add contexts to their work. Such a conspicuously large public artwork, occupying a space conventionally used for commercial advertising, could very easily be disregarded, invisibilized, and dismissed as a chaotic mess (which it definitely is). B̶O̶D̶Y̶ intends to reveal some of the poetic, pedagogic, political, and dramatic possibilities of the work in question, releasing hidden potentialities that may outlast the duration of the billboard’s display. Binoculars are encouraged when visiting the billboard. See you in the street!