About - The Holland Project

MISSION

Art, music, culture. By young people, for young people.

WHO WE ARE & WHAT WE DO

The Holland Project is an all-ages arts and music initiative by young people, for young people, in the Truckee Meadows. Holland Project’s aim is four-pronged: 1.) art access; 2.) music access; 3.) diverse workshop & skill-building opportunities; and 4.) community engagement & collaboration. Holland focuses on executing live music events monthly, curating gallery exhibits, hosting unique and affordable workshops, and presenting special events and city-wide collaborations.

Holland is a non-profit, volunteer-driven organization that produces more than 250 all-ages events annually in the Reno area. Governed by its members, volunteer boards, and our committees, Holland seeks to propel Reno’s all-ages movement, and wholeheartedly support and champion opportunities for young people in our community.

Holland Project hopes to further identify Reno as a cultural center with a vibrant urban scene where art and music thrive. Holland fundamentally believes that music and art are vital forces and that young people have the ability and right to shape and share their culture. All-ages events and opportunities are an important part of any healthy and happening community, and we’re proud to work to present all-ages offerings.

BRIEF HISTORY

Modeled after successful projects nationwide, including Holland’s sister organization The Vera Project in Seattle, Holland was started by a group of dedicated teens, musicians, artists, teachers, activists, business owners, and community leaders in 2006. With immense community support, Holland officially opened its doors in the spring of 2007 and has put on thousands of events including music shows in nearly every genre, gallery exhibitions, dance performances, workshops, special events, fashion shows, film nights, youth camps, and much more. In 2015, through Holland’s Grounded For Life campaign, our community helped us purchase our building at 140 Vesta Street, ensuring all-ages art and culture have a permanent place in our community, no matter what. In 2023, Holland Project celebrated its Sweet 16.

In 2024, Holland produced 308 all-ages programs, engaging nearly 23,000 participants and collaborating with over 2,600 artists across disciplines. Check out our 2024 ANNUAL REPORT (published Jan 2025)and our FY24-25 REPORT (published July 2025).

LOCATION

The Holland Project is located at 140 Vesta Street, between Wells Ave and S. Virginia/Holcomb near both Reno’s Midtown district and Wells Ave district. The space houses our gallery, show space, office, library, and workshop lab. Click HERE for a map.

For additional support regarding accessibility needs, information, or accommodations, please email alana@hollandreno.org or call 775.234.8343‬

STAFF

Check out our current Board of Directors and Advisory Board Members HERE.

VOLUNTEER

Holland is volunteer-driven and run, and volunteers in every department are so important to all we do! Please visit the Volunteer Page HERE to fill out a short application, so we can see what you’re interested in and where you’d like to help out – music/shows, galleries, design, photography, snack shack, etc.

FOR BOOKING, GALLERY, or RENTAL INQUIRIES

You can visit the CONTACT PAGE for contacts in each department. For additional information, program proposals, or general inquiries, or email: info@hollandreno.org.

SAFER SPACE POLICY:

THE HOLLAND PROJECT DOES NOT TOLERATE ANY FORM OF HARASSMENT.

This includes and is not limited to: offensive verbal comments or actions related to gender, sexual orientation, gender identity or expression, disability, ethnicity or religion, deliberate intimidation, inappropriate/unwanted physical contact, or any hateful, violent, lewd or otherwise inappropriate behavior.

We want to be aware and as helpful as we can to create a space that is safe, respectful, comfortable for all, and as good as it can be.

If you ever feel UNSAFE OR UNCOMFORTABLE at a show, exhibition, or event, PLEASE ANY STAFF/VOLUNTEERS. The staff and key members/volunteers will assist you as best they can, including helping you file any incident reports, and provide you a safe space if needed.

Please review Holland’s general Venue Policy and note we do not support bands, artists, or performers who engage in or exhibit any sexist, racist, ableist, homophophic/transphobic, or otherwise hateful/disrespectful content or beliefs, or predatory behavior. We ask everyone – on stage or off, or participating in any capacity – to act with respect and common sense.

**IF YOU OR SOMEONE YOU KNOW ARE IN AN EMERGENCY SITUATION, PLEASE CALL 911 or CRISIS CALL CENTER 24-HR HOTLINE IMMEDIATELY (775.221.7600 or text ANSWER to “839863”)**

Our goal is to have a respectful, healthy community space that serves all, and is safe for all.