Art, music, culture. By young people, for young people.


The Holland Project is an all-ages arts and music initiative by young people, for young people, in the Truckee Meadows. Holland Project’s aim is four-pronged: 1.) art access; 2.) music access; 3.) diverse workshop & skill-building opportunities; and 4.) community engagement & collaboration.

Holland is non-profit, volunteer-driven organization that produces more than 250 all-ages events annually in the Reno area. Governed by its members, volunteer boards and our committees, Holland seeks to propel Reno’s all-ages movement, and wholeheartedly support and champion opportunities for young people in our community.

Holland focuses on executing live music events monthly, curating gallery exhibits, hosting unique and affordable workshops, and presenting special events and city-wide collaborations.

Holland Project hopes to further identify Reno as a cultural center with a vibrant urban scene where art and music thrive. Holland fundamentally believes that music and art are vital forces, and that young people have the ability and right to shape and share their culture. All-ages events and opportunities are an important part of any healthy and happening community, and we’re proud to work to present all-ages offerings.


Modeled after successful projects nationwide, including Holland’s sister organization The Vera Project in Seattle, Holland was started by a group of dedicated teens, musicians, artists, teachers, activists, business owners, and community leaders in 2006. With immense community support, Holland officially opened its doors in the spring of 2007 and has put on thousands of events including music shows in nearly every genre, gallery exhibitions, dance performances, workshops, special events, fashion shows, film nights, youth camps, and much more. In 2015, through Holland’s Grounded For Life campaign, our community helped us purchase our building at 140 Vesta Street, ensuring all-ages art and culture has a permanent place in our community, no matter what. In 2017, Holland celebrated its 10th Anniversary and we looking forward to celebrating our Sweet 16 in 2023.

In 2023, Holland produced 266 all-ages programs, engaging over 20,000 participants and collaborating with over 2,400 artists across disciplines. Check out our 2023 ANNUAL REPORT.


The Holland Project is located at 140 Vesta Street, between Wells Ave and S. Virginia/Holcomb near both Reno’s Midtown district and Wells Ave district. The space houses our gallery, show space, office, library, and workshop lab. Click HERE for a map.

For more information email: hollandreno[at]gmail.com, or call 775.742.1858.


Britt Curtis | Executive Director
Alana Berglund | Associate Director
Alisha Funkhouser | Director of Education + Youth Programs
David Delfin | Associate Gallery Manager
Brigdon Markward | Senior Talent Buyer / Production Manager
Ilya Arbatman | Program Coordinator / Venue Manager
Maya Tran | Booking Associate
Tom Snider, Quinton Bunk, Cisco | Sound

Check out our current Board of Directors and Advisory Board Members, click HERE.


Holland is volunteer-driven and run, and volunteers in every department are so important to all we do! Please visit the Volunteer Page HERE to fill out a short application, so we can see what you’re interested in and where you’d like to help out – music/shows, galleries, design, photography, snack shack, etc.


Please check out the respective department pages for the best info on how to book a show, propose an exhibition or program, or rent the space – ART, MUSIC, or RENTALS. You can also visit the CONTACT PAGE for additional information, program proposals, or general inquiries, or email: info@hollandreno.org.


For information on Holland’s Safer Space, booking and venue policies, and our Support Committee, click HERE!

For additional support regarding accessibility needs, information, or accommodations, please email  or call 448.6500.