4x4x48 is a music video challenge event taking place in the fall. A bit of a misnomer, 4x4x48 initially started as 4 directors, 4 bands, 48 hours– we always sneak in a fifth director, and a fifth band, but the name has already stuck. For this project, Holland asks the directors to produce a music video project (for bands we select for them) in 48 hours, start to finish….from shooting, to editing, to completion. The films, once completed, screen at a special event at the Nevada Museum of Art with a Q&A with filmmakers and bands after the screening.

The screening for 2019 music videos was held on July 25, 2019. The weekend prior to this screening, our filmmakers only had 48 hours to complete their music video. In addition to the time constraint, each filmmaker had to incorporate 5 elements or requirements as determined by last year’s filmmakers. Those were not revealed until 8AM on the date of the challenge kickoff. This year they included – visual ASMR, eggs, nail(s), handmade/exaggerated prop, and a choreographed/dance sequence. Filmmakers could interpret each element as they wish, and be as creative as they choose as long as each element was represented.


Blunderbusst – “Wicked” directed by Vera Miller
Bug Bath – “Closer 2 U” by Audrey Broughton + Ana McKay
Fall Silent – “Playing House” by Drew Willis
Gina Rose – “Reckless” by Ced Alcala
Night Rooms – “Automatic” by Tanner McCardle + Evan Pritts
Stirr Lightly – “Blue Collar” by Sandra Pena
Yung Venom – “daydreaming” by Cameron Paris
Skew Ring – “The Busy Griefs” by Ethan Ewing
Slow Wow – “Coming Home” by Tara Tran
Slate – “Lazarus” by Ilya Arbatman + Rosie Zuckerman
Blackstallion – “Windowshoppin” by Nick Minor
Lil Traffic – “No Tellin” by HT MacDiarmid
Rob Ford Explorer – “Jeff Rosenstock” by Robbie Racine + Johanna Richards
Buds – “Don’t Think” Jeannie MacDonald
Elspeth Summers – “Recollections” by Anna Sofie
Casino Hearts – “Dreams will Come True” by Tucker Rash
Plastic Caves – “Suicide Floor” by Brandon Shirey
Evynn Tyler – “Specter” by AtoematiQ
Televisions – “My Spotless Mind” by Sam Santoro
Solterona – “Passion” by Babs Laukat
Frontier City Sounds – “Letterboxer” by Dane Haman + Denali Lowder
Alphabet Cult – “Moonboots” by Alana-lynn Berglund + Kelci McIntosh

2019 participants: Vera Miller directing for Blunderbusst; Audrey Broughton + Ana McKay for Bug Bath; Drew Willis for Fall Silent; Ced Alcala for Gina Rose, and Tanner McCardle + Evan Pritts for Night Rooms.

2018 participants: Ilya Artbatman + Rosie Zuckerman directing for Slate; Ethan Ewert for Skew Ring; Sandra Pena for Stirr Lightly; Cameron Paris for Yung Venom; Tara Tran for Slow Wow

2017 participants: Todd Hayes directing for Josh Alexander, DeAngelo Bren Adams for Dancing Plague, People with Bodies for Team Francis, Alina Vergunova for Teen Creature, Hunter Moranville for Fine Motor, and Brianna Wollard for Surly.

2016 participants: Omar Pierce directing for Snack, Nick Minor for Blackstallion, HT MacDiarmid for Lil Traffic, Elspeth Summers + James Coleman for Basha, and Robbie Racine + Johanna Richards for Rob Ford Explorer.

2014 participants: Tucker Rash directing for Casino Hearts, Jeannie MacDonald directing for Buds, Jon Shown directing for Marian Walker, Brandon Shirey directing for Plastic Caves, Anna Kernecker directing for Elspeth Summers.

2013 participants: Jesse McCloskey feat. Evynn Tyler; Sam Santoro feat. Televisions; Babs Laukat feat. Solterona; Denali Lowder and Dane Haman feat. Frontier City Sounds; and Alana Berglund and Kelci McIntosh feat.  Alphabet Cult.

2012 participants: Megan Kay feat. Mark Van Norris; Charlie Hayes feat. Elephant Rifle; Dane Haman feat. Spitting Image; Tosha Palani feat. Dvchess; and Kyle Walker Akins feat. Mask K Raid.