4x4x48 is a music video challenge event. A bit of a misnomer, 4x4x48 initially started as 4 directors, 4 bands, 48 hours – although we always sneak in a fifth director, and a fifth band, the name has already stuck. For this project, Holland asks the directors to produce a music video project (for bands we select for them) in 48 hours, start to finish….from shooting, to editing, to completion. The films, once completed, screen at a special event with a Q&A with filmmakers and bands after the screening. Here is an archive of the program over the years!
WATCH: YouTube Playlist | Vimeo Playlist
2023 participants: Natas Zamora directing for Sorcerer’s Sword, Trevor Castillo for CLARKO, Luke Rizzotto for Drag Me Under, Tucker Rash for Jonny Rolling, and Brian Leathers for Doolittle Ladybug.
2019 participants: Vera Miller directing for Blunderbusst; Audrey Broughton + Ana McKay for Bug Bath; Drew Willis for Fall Silent; Ced Alcala for Gina Rose, and Tanner McCardle + Evan Pritts for Night Rooms.
2018 participants: Ilya Arbatman + Rosie Zuckerman directing for Slate; Ethan Ewert for Skew Ring; Sandra Pena for Stirr Lightly; Cameron Paris for Yung Venom; Tara Tran for Slow Wow
2017 participants: Todd Hayes directing for Josh Alexander, DeAngelo Bren Adams for Dancing Plague, People with Bodies for Team Francis, Alina Vergunova for Teen Creature, Hunter Moranville for Fine Motor, and Brianna Wollard for Surly.
2016 participants: Omar Pierce directing for Snack, Nick Minor for Blackstallion, Henry MacDiarmid for Lil Traffic, Elspeth Summers + James Coleman for Basha, and Robbie Racine + Johanna Richards for Rob Ford Explorer.
2014 participants: Tucker Rash directing for Casino Hearts, Jeannie MacDonald directing for Buds, Jon Shown directing for Marian Walker, Brandon Shirey directing for Plastic Caves, Anna Kernecker directing for Elspeth Summers.
2013 participants: Jesse McCloskey feat. Evynn Tyler; Sam Santoro feat. Televisions; Babs Laukat feat. Solterona; Denali Lowder and Dane Haman feat. Frontier City Sounds; and Alana Berglund and Kelci McIntosh feat. Alphabet Cult.
2012 participants: Megan Kay feat. Mark Van Norris; Charlie Hayes feat. Elephant Rifle; Dane Haman feat. Spitting Image; Tosha Palani feat. Dvchess; and Kyle Walker Akins feat. Mask K Raid.
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